{"id":58362,"date":"2025-01-09T10:01:22","date_gmt":"2025-01-09T09:01:22","guid":{"rendered":"https:\/\/ticker-noticiasep.microcontenidos.com\/NoticiaRSS.vbhtml?user=FRND562DLP&amp;cod=20250109100122"},"modified":"2025-01-09T10:01:22","modified_gmt":"2025-01-09T09:01:22","slug":"mundo-nescafe-espresso-concentrate-expands-to-the-us-enabling-consumers-to-create-customized-cafe-style-cold-espresso-bever","status":"publish","type":"post","link":"https:\/\/webciudadana.net\/?p=58362","title":{"rendered":"Mundo: Nescaf\u00e9 Espresso Concentrate expands to the US: enabling consumers to create customized, caf\u00e9-style, cold espresso bever"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img.europapress.es\/fotoweb\/fotonoticia_20250109100122_300.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>(Informaci\u00f3n remitida por la empresa firmante)<\/p>\n<p>\nVEVEY, Switzerland, Jan. 9, 2025 \/PRNewswire\/ &#8212; Nescaf\u00e9, the largest coffee brand globally, is launching its first-ever liquid espresso concentrate in the US, the biggest coffee market in the world[1]. With one out of every three cups of coffee consumed outside of the home being a cold coffee, Nescaf\u00e9 Espresso Concentrate allows consumers to make barista-style, personalized cold espresso beverages in the comfort of their home.<\/p>\n<p> The growth of global coffee consumption is being driven by younger generations, and two out of three youth regularly drink cold coffee. In North America, 50% of Generation Z consumers&#8217; first cup of coffee is cold. Nescaf\u00e9 Espresso Concentrate answers this growing demand for customizable, convenient, at-home cold coffee. Because the concentrate easily dissolves in water or milk, consumers can simply mix it with ice and water or milk and then customize it to create their go-to drink, whether an iced mocha, macchiato, or cappuccino.<\/p>\n<p> Axel Touzet, Head of Nestl\u00e9 Coffee Brands Strategic Business Unit, said, \u00abThrough the Nescaf\u00e9 Espresso Concentrate we want to capture what younger generations of consumers are looking for: cold, convenient, customizable, premium coffee that brings the experience and taste they have outside their home to inside their home. We are enabling them to create caf\u00e9-style beverages in an instant without any extra machinery.\u00bb<\/p>\n<p>\nNescaf\u00e9 Espresso Concentrate is made with 100% Arabica beans and comes in a 300-milliliter bottle (enough for approximately 20 cups of espresso when prepared as directed). In the US, it will be available at retailers starting in February in two variations: Nescaf\u00e9 Espresso Concentrate Black and Nescaf\u00e9 Espresso Concentrate Sweet Vanilla.<\/p>\n<p> The Nescaf\u00e9 Espresso Concentrate was successfully launched last year in China and Australia.<\/p>\n<p>\n[1] Source: Statista.<\/p>\n<p> Photo &#8211; https:\/\/mma.prnewswire.com\/media\/2593636\/Nescafe_Espresso_Concentrate.jpg<\/p>\n<p>\nLogo &#8212; https:\/\/mma.prnewswire.com\/media\/2593635\/Nescafe_Logo.jpg<\/p>\n<p> View original content:https:\/\/www.prnewswire.co.uk\/news-releases\/nescafe-espresso-concentrate-expands-to-the-us-enabling-consumers-to-create-customized-cafe-style-cold-espresso-beverages-at-home-302345907.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Informaci\u00f3n remitida por la empresa firmante) VEVEY, Switzerland, Jan. 9, 2025 \/PRNewswire\/ &#8212; Nescaf\u00e9, the largest coffee brand globally, is launching its first-ever liquid espresso concentrate in the US, the biggest coffee market in the world[1]. With one out of every three cups of coffee consumed outside of the home being a cold coffee, Nescaf\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-58362","post","type-post","status-publish","format-standard","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/posts\/58362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webciudadana.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58362"}],"version-history":[{"count":0,"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/posts\/58362\/revisions"}],"wp:attachment":[{"href":"https:\/\/webciudadana.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webciudadana.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webciudadana.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}