{"id":60509,"date":"2025-03-24T12:59:50","date_gmt":"2025-03-24T11:59:50","guid":{"rendered":"https:\/\/ticker-noticiasep.microcontenidos.com\/NoticiaRSS.vbhtml?user=FRND562DLP&cod=20250324125950"},"modified":"2025-03-24T12:59:50","modified_gmt":"2025-03-24T11:59:50","slug":"mundo-exceptional-partnership-princess-madeleine-and-weleda-launch-new-skincare-brand-minlen","status":"publish","type":"post","link":"https:\/\/webciudadana.net\/?p=60509","title":{"rendered":"Mundo: Exceptional Partnership: Princess Madeleine and Weleda Launch New Skincare Brand, minLen"},"content":{"rendered":"\n
<\/div>\n

(Informaci\u00f3n remitida por la empresa firmante)<\/p>\n

\nThe first natural, responsible multi-generational skincare brand in Europe<\/p>\n

\nPrincess Madeleine: \u201cWeleda is the ideal partner for developing products that nurture and protect children’s natural skin barrier. As a mother, I am mindful about the skincare products my family uses, making minLen a deeply personal project for me.\u201d<\/p>\n

\nWeleda CEO Tina M\u00fcller: \u201cAt a time when even young children are reaching for their mother\u2019s retinol cream, we are introducing an alternative the whole family can use without hesitation. We are honoured to have realised this important project with Madeleine.\u201d<\/p>\n

\nFirst joint public appearance: 28 March 2025, D\u00fcsseldorf<\/p>\n

\n*Arlesheim\/Stockholm, 24 March 2025 (News Aktuell).- Weleda AG, the global leader in certified natural skincare and anthroposophic medicines, has partnered with Princess Madeleine \u2013 under her private name, Madeleine Bernadotte \u2013 to co-develop minLen, a new natural skincare brand. This marks her entry into the beauty industry as an entrepreneur.<\/p>\n

Through their collaboration, Madeleine Bernadotte and Weleda address a concerning social trend: children and young people are increasingly using skincare products with active ingredients unsuitable for their age. \u201cAs parents, we have a responsibility to help our children make mindful choices about skincare products,\u201d says Madeleine Bernadotte. \u201cI felt there was a need for a product line that not only prioritises safety but is also fun to use \u2013 made with natural ingredients, beautifully scented, and thoughtfully designed with appealing packaging for the whole family.\u201d<\/p>\n

\nThe science-backed, family-friendly minLen skincare range offers exceptionally gentle, high-quality skincare, specially formulated for babies, children, and young adults. Made with natural ingredients and meeting the highest quality standards, the range has been created in close collaboration with leading experts in dermatology and natural medicine. As a mother of three, Madeleine Bernadotte understands the importance of using products specifically designed for children: \u201cChildren\u2019s skin is delicate and requires the utmost care. That\u2019s why Weleda is the perfect partner to create products that gently protect and strengthen their natural skin barrier.\u201d<\/p>\n

\nTina M\u00fcller, CEO of Weleda, is thrilled about this exceptional partnership: \u201cWe are excited to have developed this new skincare line with someone as dedicated as Princess Madeleine. Her passion for this topic and her entrepreneurial spirit has inspired us from the start. The range aligns perfectly with Weleda\u2019s primary mission: providing gentle, effective, and certified natural skincare that people around the world trust.\u201d<\/p>\n

\nM\u00fcller highlights the significance of this new joint brand as an age-appropriate alternative: \u201cInspired by social media, children and young people today increasingly use products that are completely unsuitable for their age, containing retinol and acids. minLen has the potential to set a new trend: 100% natural skincare that provides exceptionally gentle care and reliable protection, while redefining the fun of skincare. We combine the latest scientific insights with the power of nature to create high-quality care products for the whole family.\u201d The minLen range harnesses the natural benefits of flax flower, wild blueberry, and sea buckthorn, known for their skin-nurturing properties.<\/p>\n

Madeleine Bernadotte and Weleda have been working intensively on this new product family since January 2024. The brand name minLen is derived from Swedish and combines \u201cmy\u201d (min) with \u201csoft\u201d (len). Len is also Princess Madeleine\u2019s nickname.<\/p>\n

minLen will be available from September 2025, initially in Germany, Austria, Switzerland, and Sweden \u2013 additional markets will follow. Targeted distribution will take place through Weleda web shops, perfumeries, flagship department stores, selected e-commerce platforms, and pharmacies in Sweden. The minLen product range \u2013 including face cream, shampoo & body wash, body lotion, lip balm, and body oil \u2013 will retail between approximately \u20ac10 and \u20ac30, with sunscreen products to be introduced for the 2026 season.<\/p>\n

As part of the \u201cThe Art of Beauty & Health\u201d summit, Madeleine Bernadotte and Weleda will officially launch their new brand minLen with a public presentation and a press conference on 28 March in D\u00fcsseldorf.<\/p>\n

About Weleda<\/p>\n

\nWeleda AG is a Swiss public limited company with its headquarters in Arlesheim near Basel. Weleda is represented in over 50 countries and employs around 2,500 people. Weleda is the world’s leading manufacturer of certified natural cosmetics and anthroposophic pharmaceuticals. Weleda runs six gardens of its own using biodynamic cultivation methods and is particularly committed to biodiversity and healthy soils. Weleda is a certified B Corp.<\/p>\n

More information about the Weleda Group can be found at www.weleda.com<\/p>\n

\nPlease note that we will address questions regarding the collaboration only during the press conference on 28 March 2025.<\/p>\n

\n*<\/p>\n

\nMedia contact<\/p>\n

\nYvonne Samaritani<\/p>\n

\nGroup Corporate Communications Officer<\/p>\n

\nWeleda AG I Dychweg 14 I CH-4144 Arlesheim<\/p>\n

\npresse@weleda.de<\/p>\n

\n*<\/p>\n","protected":false},"excerpt":{"rendered":"

(Informaci\u00f3n remitida por la empresa firmante) The first natural, responsible multi-generational skincare brand in Europe Princess Madeleine: \u201cWeleda is the ideal partner for developing products that nurture and protect children’s natural skin barrier. As a mother, I am mindful about the skincare products my family uses, making minLen a deeply personal project for me.\u201d Weleda […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-60509","post","type-post","status-publish","format-standard","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/posts\/60509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webciudadana.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60509"}],"version-history":[{"count":0,"href":"https:\/\/webciudadana.net\/index.php?rest_route=\/wp\/v2\/posts\/60509\/revisions"}],"wp:attachment":[{"href":"https:\/\/webciudadana.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webciudadana.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webciudadana.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}